Sacred Earth was started by Anthony Moorhouse in 1993, he was joined by Nigel G. Pearson in 1995 and opened their Ipswich shop in September 1996. Anthony has practiced traditional witchcraft from a young age and teaches several witchcraft courses. He has diplomas in Aromatherapy, Advanced Herbal Medicine, Advanced Yoga and Ayurvedic Medicine from the National Institute of Ayurvedic Medicine and the University of Poona  in India.
He is a renowned tarot reader and has been reading cards professionally since he was 18, having clients across the world. 
 Anthony trained originally as a fashion designer and also runs the highly successful The Elvish Tailor.

Nigel G. Pearson was initiated into a form of Traditional Witchcraft in his late teenage years and has been practising continuously for over 40 years, having trained in several different Traditions since his original initiation. He is now one of the leading writers on the subject and his books include: Treading the Mill: Workings in Traditional Witchcraft, Walking the Tides: Seasonal Magical Tides and Rhythms, The Devil's Plantation: East Anglian Lore, Witchcraft and Folk-Magic, A Ring around the Moon: Witch Rites Revisited and WortCunning: A Folk Medicine/Magical Herbal. His new book, dealing with deeper aspects of Traditional Craft lore, has just been published. It is entitled "Blackthorn : Whitethorn - Ways of Witchery," and is available in store and by mail order. He has diplomas in Advanced Herbal Medicine and Homeopathy.